When it comes to small business marketing, more isn't necessarily better. Inconsistency in marketing can kill a small business.
It's important to find the marketing vehicles that work and create consistency. Often small business owners and entrepreneurs are trying too many marketing initiatives at a time and not only run out of money and create frustration, but they are also killing their business at the same time.
Are you so distracted that you are not seeing marketing results and you are spending more on marketing than you ever have?
Can you answer "true" to any of the following statements:
- I have not put my full focus in at least one marketing initiative in at least the last three months.
- My marketing task lists continues to grow and I'm trying new things, but I can't trace any success to my bottom line.
- I talk to at least two to three outsourced marketing providers weekly and have engaged at least three in the last quarter.
- I don't know how much I have spent in marketing in the last six months, I'll have to sit down and calculate it. It may take me a bit.
- I've canceled a marketing initiative after research, but before starting it, because I heard there was something better and now I can't decide what to do.
- I don't measure or qualify any of my marketing efforts, I just know they work.
If so, it may be time for a marketing intervention. Learn whether or not you are at risk and the four marketing safeguards every small business should put into place.