It's a new year and many companies are evaluating their customer relationship management (CRM) tools. Customer relationships are key to any marketing strategy and having tools that can help you manage and grow those relationships is a must. Implementing a CRM is not difficult and there are many solutions that are cost effective and won't break the bank. A CRM enables you to be more strategic when it comes to your customer relationships and then helps when it comes to serving and developing those business growing relationships.
If there was ever a time that you stayed in touch with your customers it should be today. Relationships are key when it comes to successful and effective marketing.
There is no excuse not to use a CRM tool that helps you to stay in touch with not only your current customers, but also leads that are in your sales pipeline. I recently spent time looking for a customer management solution for a client and I was amazed at the options that are available; not only to large companies but to small and medium sized businesses as well. You can implement a CRM solution for less than $12 per user a month and there are even solutions that are free if you have less than 3 users.
Are you running a CRM to manage and grow your relationships? If not, why? Can you really risk to lose a customer or even a potential customer because you didn't stay in touch? I'm going to assume that the majority of you answer that question with a resounding no.
If you are not using a CRM right now and checking it everyday let me encourage you. I have shared with you the information that I found when searching for a solution and I'm going to share with you my top five CRM solutions that I recommend to businesses. You will see that each solution offers different features and perks, pick the one that fits your needs and begin to implement today. I promise that you will be glad you did.
Your turn: If I did not list your favorite CRM feel free to add it to the comments and tell us why it's your favorite.