Marketers Under Fire?
Monday June 30, 2003
In the last week we have seen an editorial where Bill Gates is endorsing legislation that would require unsolicited email senders to identify their messages with "ADV:" in the ... Read More
Is it Spam or is it Marketing?
Tuesday June 24, 2003
We all know that email spam is annoying and time consuming. I'll be the first one to admit when I open my inbox and I find out of 500 emails ... Read More
Taking Interactive ROI to a New Level
Monday June 23, 2003
Online campaigns have always caused difficulty in measuring ROI or Return on Investment. Why? Before today interactive calculations have been unidimensional. It has been limited to click per transaction ... Read More
Marketing with Contextual Advertising
Sunday June 22, 2003
In order to be effective in your interactive marketing you must understand the difference between contextual advertising and search engine marketing. They must be measured separately. Marketing studies show that ... Read More
Creating Your Marketing Strategy in Less than 5 Steps
Wednesday June 18, 2003
Creating a Marketing Strategy will not only give you a clear direction as to where your company is headed, but it can also save you thousands of dollars. Many business ... Read More