Without a good sales team marketing efforts can be a waste of resources. How do you know what makes a good sales team? What type of person would be effective ... Read More

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's ... Read More

It's always interesting to see what it is people are reading. This week it looks like the majority of readers are learning how to write their position statements, implement market ... Read More

A successful cult has devoted followers. What if your customers and clients were like these committed cult followers? We all know that to have customers these days is not enough, ... Read More

Do you ever find, that while studying marketing you tend to develop a fascination for one facet in marketing? Lately I've been drawn to the topic of Branding. Perhaps it ... Read More

The business card can be an effective marketing tool, unless it isn't passing the trash test. Small Business Information Guide Darrell Zahorsky shows you how to put your business card ... Read More

One of the most inexpensive ways to market your products and services is to participate in Trade Shows. However, anytime you participate in a marketing activity you want to put ... Read More

Absolutely! Over 4 Billion U.S. consumers performed searches in May. While search engine marketing takes the most time to see results, it tends to be the most effect Internet marketing ... Read More

Date.com used to rely heavily on direct email marketing to attract new users, now the spam filters are wrecking their efforts. Email lead-generation is down and they are having to ... Read More

Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways ... Read More

A recent study done by Marketing Experiments explores the inconsistencies in web traffic logs, ad tracking, and CPC campaigns. You won't want to miss this review of inaccuracies ... Read More

Valuable online real estate is being overcome by blogs. Blogs are described as being the hippest way to publish content to the web, the cool craze, and the greatest thing ... Read More

In a new survey conducted by Genex it reveals that 65% of consumers do not shop from poorly designed web sites, while 30 percent say an inferior site can also ... Read More

Don't miss the latest in marketing tips, techniques, and trends. Be sure and subscribe to the marketing newsletter. You'll be glad you did and if you aren't - you can ... Read More

Our marketing tip of the week is submitted by Frederick Clause of Freelance Foto Service: Advertise everywhere! When you send out mail make sure to put your business card inside ... Read More

Although I am new to being your Editor and Guide for Marketing here at About, I've been a member of the About network team since 1998. I've always found ... Read More

Forum Question of the Week: FJCLAUS1 writes: I recently ran out of my business cards and due to poor managment I didn't order more in time. Until my new ones come ... Read More

If I could show you how to increase your sales by 50% without increasing your marketing budget, would you be interested? Of course you would, what marketing professional or business ... Read More