The biggest challenge we face in the industry of marketing is keeping up with technology. Technology is rapidly accelerating, but when it comes to marketing we are lagging behind. ... Read More

Search engine marketing is becoming increasingly popular, so much so that even USA Today is talking about it. What can you do to increase your search engine rankings? I ... Read More

The goal of any web presence should be to improve the business as a whole and complement its offline marketing and sales efforts. In other words, to help it achieve ... Read More

In the world we live in Corporate America has failed to see or understand the buying power of women. Boston.com did an article on this very subject. Did you ... Read More

Selling your services to corporations is an attractive proposition, but if you do not grasp the realities of the corporate environment, you may sabotage even a hot lead. Guest columnist ... Read More

In the branding strategy course we have been discussing the importance of your logo as a component in reflecting your brand. In an article entitled "What Role Does Your Logo ... Read More

Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. ... Read More

From the Marketing Mailbag: Nazish writes: "What advice can you provide a young marketing professional (with 2 years of professional experience) who is trying to get her foot in the door? ... Read More

Innocent until Proven Guilty? Not always the case when it comes to celebrity endorsers and the perception of credibility and trustworthiness. Accusations that damage the reputation of an endorser can ... Read More

Make A Name for Yourself is a book that explains the importance of personal branding when it comes to the marketplace. While it's target is women, I think it is ... Read More

A marketing calendar will assist you in launching your marketing vehicles in a way that can drive you to your goals in a structured and thought-out manner. Let me show ... Read More

Are you missing an opportunity to boost your sales? Savvy marketers and customer-service managers are realizing that hold time can be a goldmine in making connections with customers and prospective ... Read More

In an article written by Tessa Egert she refers to a report on Canadian e-commerce users. Did you know that Canada boasts one of the world's highest Internet penetration rates. ... Read More

The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. ... Read More

Ok I willl admit I am a member of the female population that loves the Sex and the City series. Recently they brought on a hunky advertising campaign that got ... Read More

Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives ... Read More