Marketing Book Review: Brand Aid
Sunday September 28, 2003
Brand Aid is a comprehensive resource manual written by Brad VanAuken that will assist and guide you in the development of your company brand. Inside this book you will find ... Read More
BMW Looks for "Test Drive" Creativity
Wednesday September 24, 2003
BMW is seeking out a marketing agency to handle their $30 million dollar creative account. The Mission? Your job will be to motivate potential purchasers to take a test drive. ... Read More
Does Email Marketing Still Work?
Thursday September 18, 2003
With all the spam filters and overload does email marketing still work? A recent survey of marketers in the US done by MarketingSherpa indicates that email marketing campaign open rates ... Read More
10 Things You Really Should Know About Ecommerce
Tuesday September 16, 2003
Electronic Commerce is an area of business where everyone wants to get in on the act. The reason for this is obvious. You just have to find the right software, ... Read More
Five Levels of Internet Marketing and the Sales Process
Sunday September 14, 2003
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. ... Read More
Do-It-Yourself Database Marketing
Thursday September 11, 2003
While browsing my favorite sites today I came across an article I thought many of you would find useful. Rosalind Resnick of Entrepreneur.com gives you five simple database marketing techniques ... Read More
Marketing Tip: Public Speaking Can Drive You Business
Monday September 8, 2003
Did you know that by getting in front of prospects you can win over new business? Public Speaking is one of the biggest marketing tools used to gain new ... Read More
Market Research: US Consumers Prefer Direct Mail
Friday September 5, 2003
In a recent survey of 2000 US adults 31% said they prefer direct mail as a marketing vehicle. A Harris Poll that was released yesterday shows that 77% ... Read More
3 Marketing Tactics to Jumpstart Your Marketing..Right Now!
Friday September 5, 2003
When it comes to marketing we all become anxious about getting our message out there and seeing results. Kim T. Gordon of Entreprenuer.com provides you with 3 marketing strategies that ... Read More
Getting Something for Nothing
Tuesday September 2, 2003
I've got a proposition for you. You pay me $2500 and I will create a website for you, submit it to the search engines, and give you a storefront ... Read More
Discover and Crush Your Brand Barriers
Monday September 1, 2003
When creating your brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers that you may come in contact with. These ... Read More