Realtor Marketing: Listing is Not Selling
Friday October 31, 2003
What is the difference between listing a home and marketing one? Columnist Blance Evants at RealtyTimes.com explains that they aren't one in the same. Read more
From the Forum: Mailing Lists and Direct Mail
Wednesday October 29, 2003
Digizan posts:
"I'm wondering if anyone can tell me the best way to go about purchasing industry specific mailing lists--for example doctors, lawyers, nail salons, etc. BTW, this is for snail ... Read More
How to Set (and Get) the Right Prices
Monday October 27, 2003
Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your ... Read More
Marketing Lessons from Rock and Roll?
Thursday October 23, 2003
Are there lessons you can learn from the marketing of rock and roll? According to Wharton there are. This morning I was greeted with a very interesting article that found ... Read More
Understanding the Buying Process
Tuesday October 21, 2003
It's easier to market your products or services if you understand the buying process. We often hear about the selling process, but it's time to take a look at ... Read More
How to Create a Successful Affiliate Marketing Program
Sunday October 19, 2003
A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create ... Read More
Marketing with Search Engines
Friday October 17, 2003
Scottie Claiborne does a fabulous job of explaining the industry of search engine optimization. If you've ever wondered how search engine optimization works and why it's important to your overall ... Read More
What is Viral Marketing?
Thursday October 16, 2003
Viral marketing is comprised of it's principles and the mechanisms that engage the word of mouth publicity. Find out the difference between the two at Bloggerheads.com in An Article on ... Read More
Cut Costs on Your Direct Mail Campaign
Thursday October 16, 2003
Do you find that you are digging deeper in your pockets for your direct mail campaigns? If so, you might find your interest perked when you read this article at ... Read More
Marketing Associations Institute Email Marketing Guidelines
Wednesday October 15, 2003
Three marketing associations, the Association of National Advertisers, Direct Marketing Association, and the American Association of Advertising Agencies have come together to institute guidelines that will establish standards for legitimate ... Read More
What is Your Favorite Marketing Software?
Sunday October 12, 2003
What software do you use to organize your contacts, track conversions, and keep track of your marketing and sales ideas? We'd like to know what you recommend. Share your feedback ... Read More
Stuck When It Comes to Creating Your Elevator Drill?
Tuesday October 7, 2003
An Elevator Speech is a brief description of what you do and who you do it for. It describes how you offer value, benefit, and quality to your customer or ... Read More
Create and Test Your Business Name
Sunday October 5, 2003
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put ... Read More
In Need of a Little Inspiration?
Thursday October 2, 2003
Are you feeling a little dry when it comes to developing new marketing ideas? Are you in need of a little inspiration? If so don't miss this free report by ... Read More
Toss the Tagline?
Thursday October 2, 2003
A new study says that taglines are useless. Only 6 out of 22 taglines from U.S. marketers were remembered by more than 10 percent of those surveyed. Should we ... Read More