Market Segmentation for the Small Business
Monday November 24, 2003
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways ... Read More
A Key That Unlocks Internet Marketing Success
Thursday November 20, 2003
Who would have ever thought that we could learn so much about online marketing from a presidential campaign? In reading an article at Eweek.com I was hit with an eureka ... Read More
Ask Questions Then Shut Up and Listen
Thursday November 13, 2003
Getting to know your client and spending time asking the right questions can get your offers and proposals a higher acceptance rate. This can have an enormous impact on your ... Read More
Interactive Marketing Jobs on the Increase?
Tuesday November 11, 2003
Companies are beginning to see the value in the medium of Interactive Marketing, because of this jobs are increasing and becoming harder to fill. Could it be that we are ... Read More
Brands: You and Your Aura
Sunday November 9, 2003
Brands are provocative forces that can evoke empathy or hatred. Today, brands are alive. They bring tears to your eyes (Lifetime), call you to action (Nike), make you smile (Volkswagen). ... Read More
Publicity/PR Success And How You Can Do It Too
Sunday November 2, 2003
It is important to have a solid understanding of how the press works. Guest Columnist Todd Brabender shows you how one company achieved great success using publicity and public relations. ... Read More
Submit a Profile to the Marketing Consultant Directory
Sunday November 2, 2003
Are you a marketing consultant? If so, enter your profile for the new marketing consultant directory that is under construction here at About. It only take a few ... Read More