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Laura's Marketing Blog January 2004 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Breaking Into the Career Field of Marketing

Tuesday January 27, 2004
Are you interested in breaking into the career field of marketing? Let me show you how you can can put your career on track and break into the realm of ... Read More

Point-of-Purchase Marketing Material

Friday January 23, 2004
Question of the Week from the Marketing Forum I'm a jewelry designer and I'm about to start marketing my products to wholesale customers for the first time. Graphic design is one ... Read More

Six Steps to Developing Your Public Relations and Media Plan

Tuesday January 20, 2004
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core ... Read More

Share Your Marketing Know-How

Friday January 16, 2004
Are you knowledgeable when it comes to marketing? If so now there is a great section at MarketingProfs.com called the Know-How Exchange. You get points for answering questions. How Great ... Read More

Creating Structure in a Marketing Department

Tuesday January 6, 2004
Question of the Week Our Question this week comes from LifeIsACherofBowlies: How is your marketing department organized? What is the hierarchy, and what positions do you have in marketing? Who does ... Read More

Revive the Passion in Your Mission Statement

Sunday January 4, 2004
Your mission statement has marketing value, unfortunately it's often lost in wordy and meaningless jargon. Let me show you how write a mission statement that reflects your company's purpose and ... Read More

Measuring Your Web Site ROI

Saturday January 3, 2004
What should you be measuring on your web site to determine its effectiveness? Which metrics will show you if you are attaining your Internet marketing goals? Jim Sterne at MarketingProfs.com ... Read More
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