1. Home
  2. Business & Finance
  3. Marketing
photo of Laura Lake
Laura's Marketing Blog February 2004 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Owning a New 'Market Space' or Product Category

Tuesday February 24, 2004
In need of a fresh perspective? This article by Tom Brown at SalesVantage.com shows you the importance of creating a new category; one that your team invents, and one ... Read More

In Affiliate Marketing, Bigger Is Not Always Better

Tuesday February 17, 2004
Though affiliate marketing has thrived in recent years, top practitioners caution that businesses need to keep a tight rein on affiliate programs to avoid potential legal issues and brand damage. ... Read More

Crafting Persuasive Online Forms

Thursday February 12, 2004
Are you losing money because of the design of your online forms? Many companies use them, but how can we create them so that they convert website traffic into leads ... Read More

Courting Sales Prospects From Introduction to Engagement

Sunday February 8, 2004
Valentines day is almost here and love is in the air. Are you aware that you can master your sales cycle by just paying attention to the courtship ... Read More

Increase Your ROI by Crafting the Right Call to Action

Tuesday February 3, 2004
When it comes to Internet Marketing your Call to Action is on a different level than one used in print or broadcast. You can motivate potential online customers to ... Read More

Explore the Value of Customer Retention

Sunday February 1, 2004
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients. ... Read More
Explore Marketing
About.com Special Features

Start your new business on the right foot with these helpful tips. More >

Easy steps to take control of your credit card debt. More >

  1. Home
  2. Business & Finance
  3. Marketing

©2009 About.com, a part of The New York Times Company.

All rights reserved.