Kick-Start Your Sales Momentum
Wednesday April 28, 2004
Launch teams often focus their tools and training on communicating product knowledge and features, rather than communicating a solution’s strategic value to the customer. In Alison Chandless's article entitled "Launching ... Read More
Market Segmentation Alternatives for the Small Business
Monday April 26, 2004
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways ... Read More
Business Blog Consulting
Thursday April 22, 2004
I received an email today from Rick E. Bruner - if you haven't seen his name in the marketing arena you are missing out. This guy is a great resource ... Read More
An Online Marketing Lesson from The Apprentice
Wednesday April 21, 2004
The final episode of the popular TV show The Apprentice drove a fourfold increase in traffic and sales to the NBC-TV portion of ValueVision Media’s ShopNBC.com. Learn more from InternetRetailer.com. ... Read More
How to Set (and Get) the Right Prices
Sunday April 4, 2004
Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your ... Read More
Google's Gmail Announcement: Good Timing or Bad?
Friday April 2, 2004
Was the announcement of Google Gmail for real or an April Fool's joke? Truth is Gmail wasn't a joke, it's for real. As a marketing manager I have to ... Read More