1. Home
  2. Business & Finance
  3. Marketing
photo of Laura Lake
Laura's Marketing Blog June 2004 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Referral Marketing Plan: Do You Have One?

Wednesday June 30, 2004
Are you being held back by the Plague of Accidental Referral? If so, you'll enjoy this new article by John Jantsch at Duct Tape Marketing. He shows you how ... Read More

Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them!

Monday June 28, 2004
Increase the effectiveness of your tradeshow marketing by becoming aware of the top ten common marketing mistakes that are made by exhibitors and how to avoid them. Read more in ... Read More

Stand Out - Be Different!

Sunday June 27, 2004
This weekend I sailed the seas of the Atlantic Ocean for a business conference. I had a terrific time networking and meeting new people, however one thing I became ... Read More

How to Figure Your ROI?

Monday June 21, 2004
Marketing departments often measure the success of a campaign on their Return on Investment (ROI). The calculation of ROI measures the profitability in which profits are expressed as a ... Read More

Truth Revealed: Marketing Is Hard

Wednesday June 16, 2004
Marketing is often seen as being the glamourous and fun career that you go into if you are a socialite. Truth is there are many components and processes that go ... Read More

Stop Avoiding Those Cold Calls

Tuesday June 15, 2004
Are you avoiding making those cold calls to market your business? Guest author Audrey Burton shows you a new approach to an activity that is often dreaded. Learn how selling ... Read More

Marketing to Teens Online

Friday June 11, 2004
In its study of US teens online, Jupiter Research forecasts 22 million teens will be using the Web by 2008. HispanicAd.com provides you with insight on how you can ... Read More

Brand Packaging and Identity

Sunday June 6, 2004
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying ... Read More

Research Your Target Market

Tuesday June 1, 2004
Successful businesses hit their mark every time by identifying who their customers are, finding out their real needs and offering products and services that consistently work for them. In this ... Read More
Explore Marketing
About.com Special Features

Start your new business on the right foot with these helpful tips. More >

Easy steps to take control of your credit card debt. More >

  1. Home
  2. Business & Finance
  3. Marketing

©2009 About.com, a part of The New York Times Company.

All rights reserved.