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Laura's Marketing Blog August 2004 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Email Marketing: Text or HTML

Tuesday August 31, 2004
It's been a long time debate on whether text email or HTML email work better when sending out newsletters or company collateral. You will even find contradicting information and studies ... Read More

Viral Marketing to the Masses

Friday August 27, 2004
Today I came across Wayne Porter's blog at Revenews and read an interesting post regarding Google's plan to rollout their Adsense pay-per-click model to Blogger.com. By doing this Blogger users ... Read More

Public Speaking - Incorporate Humor in Your Next Speech

Thursday August 26, 2004
Public Speaking can be one of the best methods of marketing your business, but how do create a lasting impression? Here is a little secret that may help. How about ... Read More

Animals + Dating = Creative Marketing

Tuesday August 24, 2004
I've always said that marketing is like dating, so I suppose I should not be surprised to see a dating service geared towards the niche of pet lovers. ... Read More

Increasing Business With Strategic Partnerships

Monday August 23, 2004
It can be tough to find new prospects or get sales from past customers and clients. Learn how you can create strategic partnerships and easily increase business by doing so. ... Read More

Building A Marketing Network Online

Sunday August 15, 2004
Business networking has never been easier. In our technical world your next business prospect could only be a mouse-click away. Find out how to use these new online business networking ... Read More

What To Do If You Are Brand No. 2?

Friday August 13, 2004
You've gone up against a stronger brand and you are not sure how to differentiate your company. Take for example McDonald's and Burger King, while McDonald's continues to see ... Read More

Using Color to Build Your Brand

Thursday August 5, 2004
William Aruda at MarketingProfs.com has written a terrific article tthat explains the emphasis that color can play on a brand. Color can be used to support goals way beyond just ... Read More
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