How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in ... Read More

This weekend while reading Direct magazine, I came across a very interesting statistic. The industry is expecting Internet Advertising to see the fastest growth from 2000 to 2004, with ... Read More

I'm often amazed at the resemblance that sales and marketing have to dating. Being involved in both I've come to realize that there are similarities to the steps that you ... Read More

The power of buzz far exceeds many conventional marketing vehicles. It is probably the oldest, most well-used and valuable one out there. Learn how to create buzz within your industry ... Read More

Blogs can increase exposure, generate buzz, and they are fun to use. Many companies are starting their own blogs to market their companies - but is it right for your ... Read More

Drained for cash? You don't need to spend a fortune to market your small business. Get started today by using these ten powerful marketing tips written by guest author ... Read More

Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how write a mission statement that reflects your company's purpose and ... Read More

As a business owner you may not lacking in the knowledge of marketing techniques, but what about your marketing attitude? Are you sabotaging your own marketing efforts by carrying ... Read More

Political campaigning is a serious and complex business. By using market research candidates can better understand the perception of their voters. For example when associating brands with the voters of ... Read More