Do Your Marketing Materials Sell?
Monday November 29, 2004
Marketing professionals often make the mistake of writing materials that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these ... Read More
Develop an Effective 30 Second Commercial
Monday November 22, 2004
If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds Selling ... Read More
Are Consumers Running or Walking to You?
Tuesday November 16, 2004
My most popular seminar is called Solution Positioning; it teaches companies how to sell to the needs of the consumer. This week I've had the opportunity to experience the ... Read More
The Ten Commandments of Great Customer Service
Wednesday November 10, 2004
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without ... Read More
Press Release Writing Made Easy
Monday November 8, 2004
I had a colleague contact me this week with some awesome news, he's just created a press release generator that simplifies the process of writing press releases. John Jantsch ... Read More