How to Beat "The 80/20 Rule" in Sales Performance
Sunday January 30, 2005
The vast majority of salespeople produce a FRACTION of what top performers on the very same sales teams produce. What are the reasons behind these performance disparities? What is ... Read More
Marketing Word of the Week
Wednesday January 19, 2005
Term: Integrated Marketing Communication (IMC)
Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work ... Read More
Continuity: Creating An Image Greater Than The Parts
Wednesday January 12, 2005
Continuity in marketing is extremely important. It's the strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for ... Read More
Prepare fo the GMAT One Day At A Time
Tuesday January 4, 2005
There is now a new eCourse that sends out one GMAT-like question directly to your inbox everyday. It's an innovative program that will help you prepare for the GMAT ... Read More
Do Your Marketing Materials Sell?
Sunday January 2, 2005
It's the start of a new year and what better time to review your marketing materials. Marketing professionals often make the mistake of writing materials that emphasis the business background ... Read More