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Laura's Marketing Blog April 2005 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Is Affiliate Marketing Right for Your Company?

Thursday April 28, 2005
Internet marketing is on the rise and companies are taking a second look to make sure they are doing all they can to capture a percentage of the millions ... Read More

Authentic Marketing

Sunday April 24, 2005
John Jantsch writes one of my "must read" marketing blogs and his post recently regarding authentic marketing caught my attention. His lesson is simple but vital "No matter what ... Read More

Changing Your Position When There's Competition

Tuesday April 19, 2005
Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your ... Read More

Market Effectively by Solution-Positioning

Monday April 18, 2005
The key to keeping your marketing efforts effective is to focus on selling the solution to the problem not selling the features or benefits. Find out how companies are benefiting ... Read More

7 Ways to Get to the Truth: When the Sale "Disappears"

Monday April 11, 2005
You are so close to closing the deal and making that sale, then all of a sudden the prospect is gone. He won't return phone calls, email, or any ... Read More

Are You Making Mistakes When It Comes to Marketing?

Friday April 8, 2005
Marketing mistakes can cost your business thousands of dollars, but a well planned marketing campaign can get you connected to just the right people. Learn how to avoid the ... Read More

Marketing In A Virtual World

Saturday April 2, 2005
This is the age of the virtual consumer, but how do you get the attention of a potential client or prospect that you've never met face-to-face? Learn the steps you ... Read More
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