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Laura's Marketing Blog May 2005 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Increase Your Trade Show ROI

Tuesday May 31, 2005
Shopping for trade show giveaways can be an overwhelming experience. Learn how to make sure you are getting the most for your money at your trade show events from ... Read More

Throw Out Your "Selling" Language

Tuesday May 24, 2005
It's ironic that most of us take it for granted that spontaneous, natural communication is the right way to relate to our friends, spouses, relatives, and others in our personal ... Read More

Market Research on a Budget

Monday May 23, 2005
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if ... Read More

You, Too, Can be a Salesperson

Monday May 16, 2005
Do you want to be good at sales? Guest author C.J. Hayden shows you how to close more deals by being direct, authentic, and unattached to the outcome. Learn ... Read More

Exhibiting Wizardry

Tuesday May 10, 2005
In the wonderful world of exhibiting we are always looking for a quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be nice to have attendees motivated to ... Read More

Lead Generation and the Marketing Benefits

Monday May 9, 2005
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are ... Read More

Is Your Marketing Database Ready For Prime Time?

Tuesday May 3, 2005
We all know the importance of having our marketing database ready to go at a moments notice, but most companies aren't prepared for prime time when it comes to the ... Read More
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