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Laura Lake

Marketing October 2005 Archive

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Five Myths of Internet Marketing for Independent Professionals

Monday October 24, 2005
The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered exclusively on the Internet. What does that ... Read More

Do You Need Cold Calling Selling Scripts? 5 Ways to Be Yourself Again

Tuesday October 18, 2005
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, ... Read More

Courting Sales Prospects From Introduction to Engagement

Monday October 17, 2005
I'm often amazed at the resemblance that sales and marketing have to dating. Being involved in both I've come to realize that there are similarities to the steps that you ... Read More

Sex Sells…Or Does It?

Monday October 10, 2005
Do you need booth babes to draw attention to your booth at a tradeshow? Tradeshow expert Susan Friedmann doesn't think so. Learn other ways to attract attendees to your exhibit ... Read More

Planning a Productve and Successful Promotional Campaign

Monday October 3, 2005
A successful promotional campaign takes a great deal of planning and organization to achieve desired results. Learn how to plan a productive and successful promotional campaign in just seven easy ... Read More

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