To Attract Attention, You have to Show Off
Sunday February 26, 2006
To attract attention in your industry, you have to show off. Well-known people became well-known because they showcased themselves, how can you showcase your work so that people begin to ... Read More
Create an Effective Marketing Kit
Friday February 17, 2006
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing ... Read More
Do Your Marketing Materials Sell?
Monday February 13, 2006
Marketing professionals often make the mistake of writing material that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these ... Read More
Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask
Monday February 6, 2006
Booth staff selection is the single most important factor in your exhibiting success. They are your ambassadors, representing your company for the whole world to see. It is impossible ... Read More