Brand Beyond Marketing
Monday March 20, 2006
Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above ... Read More
Market Segmentation for the Small Business
Monday March 13, 2006
Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways ... Read More
Strong Arm Sales Stop Trade Show Success Cold
Sunday March 5, 2006
Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Are you using strong arm sales tactics ... Read More