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Laura's Marketing Blog May 2006 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Handling Dissatisfied Customers and Clients

Sunday May 28, 2006
We all get them. Customers and clients that are disgruntled and dissatisfied, but how can we effectively handle them? Learn why customers and clients often complain and four steps ... Read More

Six Steps to Developing Your Public Relations and Media Plan

Tuesday May 16, 2006
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core ... Read More

Just a Click Away: Using the Internet to Facilitate Your Market Research

Thursday May 11, 2006
Market research is one of the most valuable selling tools a show organizer has. Learn how you can use the internet to arm yourself with the knowledge that you ... Read More

What’s In A Name? The Six Essential Elements You Need To Know

Tuesday May 2, 2006
Naming a business can be a daunting task unless you have a process to follow to assist you. Learn how to use these six essential elements to select the ... Read More

Defining Your Value Proposition

Monday May 1, 2006
An effective and well written value proposition describes what you do in terms of tangible business results. It draws interest and shares a success story within a few words. Learn ... Read More
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