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Laura's Marketing Blog June 2006 Archive

By Laura Lake, About.com Guide to Marketing since 2003

The Art of Listening: Market Research Tools That Any Company Can Use

Sunday June 25, 2006
Using the art of listening is so crucial to the success of your company’s marketing, that to deny it is to invite failure. Follow along as guest author Jay Lipe ... Read More

Marketing Materials that Sell

Monday June 19, 2006
Recently we discussed creating a marketing kit that works, but what is contained in your marketing kit? What words are you using? Marketing professionals often make the mistake of ... Read More

Create an Effective Marketing Kit

Monday June 12, 2006
The trifold brouchure is outdated. No one even reads them anymore, so how can you get the attention of prospective customers and clients? Learn how to make an effective marketing ... Read More
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