What’s the Future for Marketing in the Media Industry?
Monday April 30, 2007
Like any business, the media industry evolves in cycles. The career potential for marketers in the media industry is anticipated to keep growing. Learn what you need to know about ... Read More
Turning Your Services into a Product
Sunday April 22, 2007
One of the biggest challenges in selling professional services is that what you are offering is intangible. Learn how to turn your services into a product that will gain the ... Read More
Imus Ignorance = Nike Advertising Campaign?
Wednesday April 18, 2007
It's true! Nike is building an ad campaign out of the Imus controversy. The goal of the ad? According to AdAge the purpose is to spark continued ... Read More
What Is Wrong With Your Marketing Message?
Wednesday April 11, 2007
When developing a marketing campaign your first step should be to define your motive. Is it to gain leads and sales? Of course it is. That's not what I'm talking ... Read More
Marketing Along the Path of Least Resistance
Monday April 2, 2007
Do you find marketing to be a constant struggle? It doesn't have to be that way. The most successful marketers make it look easy because they have found a way ... Read More