Passion is the most underrated and underutilized sales tool in our arsenal because it is too hard to measure and no one has found an effective way to teach it. ... Read More

Looking for ways to promote your business, but running low on financial resources? Don't fret! There are ways to promote your business that are low-cost and some even ... Read More

Is there a time to rid your company of the rulebook in order to increase consumer satisfaction and enhance the customer experience. A rulebook should never replace the common ... Read More

In an article by Michel Forten entitled "Are Long Copy Salesletters Scams?" he explores whether or not these letters work. His argument is that copywriting is "salesmanship in print." I ... Read More