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Laura's Marketing Blog September 2007 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Asking for Referrals: A Key Strategy for Business Development Success

Wednesday September 26, 2007
Referrals are a great source of new business. And yet, most lawyers don't actively seek them, It’s a shame, because asking for referrals is one of the most efficient and ... Read More

Shut-Up and Sell!

Tuesday September 18, 2007
Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry ... Read More

Market Segmentation: More Than a Buzzword

Thursday September 13, 2007
Market segmentation is often thrown around as the latest buzzword, but how important is it? Using market segmentation on your current and potential client base can assist you in ... Read More

Why Aren't You Earning More?

Monday September 3, 2007
In a recent survey of independent professionals, almost 50% of the consultants, coaches, and other professionals declared that they were currently not earning enough to meet their expenses. Why is ... Read More

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