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Laura's Marketing Blog October 2007 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Blog Marketing

Monday October 29, 2007
There are millions of blogs that are published, but how many of them are effective when it comes to marketing? Truth - it's a very small percentage. Blogs ... Read More

Step by Step Brand Strategy Guide

Monday October 22, 2007
Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's ... Read More

Cold Call Success Formula

Sunday October 14, 2007
Making cold calls can be frightening, especially when you are first starting out. I remember when I first started making cold calls; I'd pick up the phone several times before ... Read More

Work is Necessary, Struggle is Optional

Monday October 8, 2007
Entrepreneurs often struggle with the task of marketing. There is work to be done if you want your marketing to be successful, but you need to work smarter, not harder. ... Read More
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