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Laura's Marketing Blog February 2008 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Characterize Your Brand : It Can Make Development Easier

Wednesday February 27, 2008
Branding is often made out to be a very difficult task. While I do believe in the time for strategy development and promotional development; I think we often overthink ... Read More

Marketing to Kids is No Kid Stuff

Sunday February 24, 2008
Companies are spending over $17 billion dollars annually marketing to kids, but are they doing it correctly? In order to attract kids you first have to understand how kids think. ... Read More

Social Networking Communities Provide Marketing Opportunities

Monday February 11, 2008
Business networking has never been easier. In our technical world your next business prospect could only be a mouse-click away. There are several social networking communities that can be used ... Read More

How to Set and Get the Right Prices

Sunday February 3, 2008
Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your ... Read More
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