Successful Marketing: Differentiation is Key!
Tuesday March 25, 2008
Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading ... Read More
Should You Cut Your Marketing Budget During a Recession?
Tuesday March 18, 2008
The news is all around us, we are headed for an economic downturn. Companies all over are tightening their budgets and their first inclination is to cut their marketing budget. ... Read More
Develop Your Crisis Communication Plan
Monday March 17, 2008
In light of the recent Eliot Spitzer scandal, I felt it was a good time to discuss the importance of a crisis communication plan. A crisis communication plan is ... Read More
Drip Marketing: Is It Effective?
Saturday March 8, 2008
Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective ... Read More