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Laura's Marketing Blog April 2008 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Put Your Business Name to the Test

Saturday April 26, 2008
A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put ... Read More

Nurturing the Relationships That Matter

Sunday April 20, 2008
We all run out of time. We are expected to increase our sales in numbers, but we often sit spinning our wheels wondering how to do so. In ... Read More

Blog Marketing: 5 Tips to Creating an Effective Blog

Saturday April 12, 2008
Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a ... Read More

Explore the Value of Customer Retention

Friday April 4, 2008
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients. ... Read More
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