Marketing vs. Advertising: What's the Difference?
Saturday May 24, 2008
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth.
Advertising is a single component ... Read More
Developing Your Marketing Mix
Saturday May 17, 2008
Creating a successful marketing mix that will increase results often takes experimenting and market research. There are many methods that can be used, both in person and the use of ... Read More
Public Relations: Explore the Benefits
Sunday May 11, 2008
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of ... Read More
Tip: Expected or Earned?
Sunday May 4, 2008
What does a tip have to do with marketing or sales? The wait staff that we encounter in a dining establishment is an extension of the marketing of that establishment. ... Read More