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Laura's Marketing Blog June 2008 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Marketing Budget: How Much Should I Spend?

Sunday June 29, 2008
Every week I receive questions regarding how much to spend on marketing. Determining how much of your resources to marketing within your company can be one the biggest obstacles ... Read More

Eight Basic Steps to Marketing Your NonProfit Organization

Sunday June 22, 2008
It's important for NonProfit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the ... Read More

Value of Referrals

Sunday June 15, 2008
Referrals are the most powerful form of marketing that you can use and it's also the least expensive. Are you rewarding your customers for referring business to you? If ... Read More

Is Your Website An Effective Sales Tool?

Saturday June 7, 2008
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process using your website. ... Read More

B2B Marketing: Reasons to Adopt Social Media Marketing

Sunday June 1, 2008
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business ... Read More
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