MarketingPlan Pro Software Review
Sunday August 31, 2008
This week I had the opportunity to review a new software developed by Palo Alto Software. This software package is called MarketPlan Pro and it's powered by Duct Tape Marketing ... Read More
Do Your Marketing Materials Sell?
Saturday August 23, 2008
Marketing professionals often make the mistake of writing material that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these ... Read More
Evaluate Your Career Options in Marketing
Sunday August 17, 2008
It's that time of year when I receive an influx of emails with questions concerning careers in marketing, salary and whether or not an individual is right for the marketing ... Read More
Market Research on a Budget
Sunday August 10, 2008
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if ... Read More
Marketing a Service: Learn to Do It Effectively
Sunday August 3, 2008
Marketing a service is different than marketing a product. There are certain things you need to consider and different steps you need to take in order to help the ... Read More