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Laura's Marketing Blog September 2008 Archive

By Laura Lake, About.com Guide to Marketing since 2003

Outsource Your Marketing: What Do You Need to Look For?

Monday September 29, 2008
In today's economy it's not uncommon for businesses to begin to look at the option of outsourcing their marketing rather than doing it in house. Outsourcing can save you ... Read More

Mission Statement: Reflect Your Marketing Value

Thursday September 25, 2008
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose ... Read More

Public Relations: Understand the Purpose and Benefits

Monday September 22, 2008
Public relations include promotional activities that work to create a strong public image of a company. PR activities include helping the public to understand not only the background and ... Read More

Marketing Mistakes: Learn How to Avoid the Top 5

Tuesday September 16, 2008
A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service. However, marketing mistakes ... Read More

Power of Generation Marketing

Sunday September 14, 2008
The method of marketing to a specific generation is affecting the way that we promote and sell products and services. Learn how the power of generation marketing can help can ... Read More

Cold Calling Secret Alternative to Using Sales Scripts

Sunday September 7, 2008
Ari Galper is one of my favorite sales trainers. Why? He tells it like it is. Gives you tips that you can implement today. What if ... Read More

Learn How to Promote Yourself as an Expert

Thursday September 4, 2008
Are you an expert? Very few people recognize the value of their specialized knowledge, or how to structure it to appeal to a mass market. All the experts in the ... Read More
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