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Laura Lake

    Developing Your Brand Strategy - 6 Week Course

    Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.

    Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business.

    To begin the development of your brands strategy you must have an understanding of these four marketing components:

    • Primary Target Customer and/or Client
    • Competition
    • Product and Service Mix
    • Unique Selling Proposition

    By identifying these components of your marketing plan you have created the basis for crafting your brand strategy. An effective branding process will create a unique identity that differentiates you from the competition. That is why it's often deemed as the heart of a competitive strategy.


    If you are ready to begin the development of your brand strategy, but need guidance and feedback the Brand Course is just for you. In this 6 week course we will explore the following:

    • Week 1 - What is Branding?
    • Week 2 - Define Your Brand
    • Week 3 - Determine Your Objectives
    • Week 4 - Focusing on Your Target Audience
    • Week 5 - Exploring and Defining Brand Barriers
    • Week 6 - Brand Packaging

    How it Works

    Each week you will receive a new lesson and assignment to complete. When you have completed the assignment post it in the Marketing Forum. I will review each lesson and coach you through the 6 weeks, by the time you have completed the 6th week you will have created your Brand Strategy. Sign up below to get started today.

    * required

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