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Laura Lake

    Public Relations Course -The Basics in 5 Days!

    Public relations includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. When it's done right it can reach a large audience without the expensive cost of traditional advertising and marketing. The key to public relations is timing, structure and connections. At the completion of this course you will have a basic understanding and the confidence that you need to be successful in the field public relations.

    What will you cover?
    In this course, we will discuss the benefits of public relations and how to do it effectively. I will show you how to write a press release, create a basic public relations and media plan as well as give you the basics on how to write a statement and fact sheet.

    Who is this course for?
    This course is for the college student who is interested in public relations as a career or for the career person who has found themselves in the trenches of public relations unexpectedly.

    How does it work?
    It's easy really. You just sign up, commit about 20 minutes a day to reading the lessons and within 5 days you will have an understanding of the basics of public relations and you will understand what it will take for you to be successful.

    Syllabus

    If you are ready to explore the basics of public relations, but want guidance and feedback, the Public Relations Basic online course is just for you. In this 5 day course we will explore the following:

    Day 1: The Purpose and Why of Public Relations
    Day 2: Writing Press Releases and Fact Sheets
    Day 3: Writing and Using Talking Points
    Day 4: Writing and Using Statements
    Day 5: Understanding and Using News Cycles and Letters to the Editor

    * required

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