Articles Index
Manage and Monitor Your Online Reputation
In recent months there have been two major brands that have faced damage in the social media realm. How can you monitor your brand to ensure that it is protected and that issues are resolved when necessary in the public realm? There are steps you can take to protect your brand and there are also tools available that will assist you in monitoring your brand in social media.
How to Beat the 80/20 Rule in Sales Performance
The vast majority of salespeople produce a fraction of what top performers on the very same sales teams produce. What are the reasons behind these performance disparities? What is it about top sales performers that enables them to achieve superior results? Can anyone achieve top performance in sales? Learn what you can do to beat the 80/20 rule when it comes to the sales performance your sales staff.
Content Marketing - Understanding the Why and How
Content marketing is valuable and often leaves a longer impression than any other method of marketing. The problem is that most businesses don't understand the importance or how to use content marketing in their marketing strategy. Learn why content marketing often works better than traditional marketing and how you can implement it into your strategy.
Marketing vs. Sales: What is the Difference?
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process?
B2B Marketing: Reasons to Adopt Social Media Marketing
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.
Social Media Marketing - Is It Right For Your Business?
This is the question many businesses forget to ask before starting social media marketing. The enter the realm of social media marketing thinking it will be a quick fix and immediate generation in revenue. Social media marketing takes an investment of resources. As a business you must be sure you are willing to commit to that investment in social media before you start. When you understand what social media marketing takes, you'll know whether or not it's right for your business.
Social Media Marketing Benefits for Nonprofit Organizations
A recent report that was released showed that nearly 85% of non profit organizations have implemented some type of social media marketing. That's not even the outstanding part, nearly 45% percent of these organizations have found that social media marketing plays a very important role in their fundraising. Are you using social media marketing in your nonprofit organization? If not let me share with you the benefits you could be missing.
Four Small Business Marketing Steps You Need to Put Into Check
Small businesses always make the mistake of trying to compete with the "big dog" companies that have larger marketing budgets. In doing so many of them miss the mark, which is informing consumers of the solutions they provide and why they should choose them. Are you doing that? Here are four steps to make sure your small business marketing is in check.
Five Guidelines for Outsourcing Your Search Engine Marketing
There are benefits to search engine marketing, but how do you find a company to outsource to that will have your best interest in mind? That's a good question and one that is asked often. It's important that when a companies makes a decision to invest in search engine marketing and optimization that they select a company that is legit and will get them the desired results. Learn 5 guidelines to follow when selecting a search engine marketing company to ensure you don't get taken advantage of.
Market Research on a Budget
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you can do it yourself. Let me show you how.
Social Media Marketing: Mind Your Manners
It's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to be successful. Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information about your products and services. Good manners is essential when it comes to interacting with others using social media networks as a marketing tool.
Eight Basic Steps to Marketing Your Nonprofit Organization
It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind.
Social Media Marketing Outsourcing Guidelines
We know there are benefits to social media marketing, but who has time. It's true companies face challenges when it comes to enough personnel for this new method of marketing and who has the time? There are scenarios where outsourcing works, but it's important to know what to look for when to selecting a social media expert to outsource to. Here are some guidelines that can help make sure that you don't get burned.
Five Twitter Time-Saving Tools I Use
Stop making excuses on why you don't use Twitter. The most common mistake I hear is that there just isn't enough time in the day to be on Twitter. I'm going to share with you my selection of five time-saving tools that not only do I recommend but I use myself. I will show you how you can in fact use Twitter as one of your social media marketing tools without taking a large amount of time out of your days to be successful.
Google Local Can Help You Gain Marketshare in Your Business Today
How are your rankings on Google when it comes to local search engine results for either the products you offer or the service you provide? Learn how Google Local Maps can gain your marketshare for your business today within your local region, the best part is this can happen in a matter of days not months.
How to Market Your Business on Facebook
When asked to share no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook. I know that many of us thought that Facebook, was just for kids, but statistics are proving us wrong daily; a recent report shows that Over half of the 140 million users on Facebook are out of college. Does that peak your interest? Of course it does, so today I'm going to show you two different ways that you can use Facebook to market your business.
Twitter Hashtags - Understand Their Value and How to Use Them
There are so many ways to use Twitter and a few tips and tricks that can help us be more effective when using Twitter as a social media option. One trick includes Twitter Hashtags. We can use them organize and group topics and events as well as use them to research current trends on Twitter. Learn how to use hashtags and the value they contain.
Marketing Online - Men and Women Use the Internet Differently
We know that when it comes to the way men and women shop; it's different. Men waltz into a store to gather what they came for while women will take the time to browse and explore the new products that have been introduced in the isles. The same is true when it comes to the online behavior of men and women; gender stereotypes apply. Take a few moments to learn how both men and women use the internet and how that information can help you in positioning your product or service.
Explore the Benefits of Marketing Online
Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times, find out why.
Marketers, Listen to Your Sales Team
The truth is a sales team needs a marketing team and vice versa, but how can both teams work together to benefit the company they support? It's important for marketing departments to understand the challenges that their sales teams encounter, so that they can create tools that are both efficient and effective. It's no longer acceptable to ignore their needs, there has never been a more important time to support them than in today's economy.
Marketing You!
Your resume is your personal marketing tool, unfortunately very few job seekers treat it as such. Learn how to use basic marketing strategies to market yourself in today's job market.
TwitterFeed - Explore the Ease and Benefits
Are you using Twitter as a method of marketing your products and services? If so, you will want to know about TwitterFeed. TwitterFeed is a free service that is in beta right now. It automatically feeds your blog posts directly into your Twitter account, so that your followers can read the blog posts that are of interest to them.
Internet Marketing - A Viable Marketing Strategy in a Down Economy
Internet marketing is the most cost effective and efficient method marketing during a down economy. Why? Internet marketing allows you to make adjustments within minutes when a marketing campaign is not working. It allows you to reach out to consumers within minutes and specific target your marketing in a way that no other marketing vehicle does.
Using Twitter to Find Prospects
Twitter is continuing to grow at a substantial rate; currently there are over 7 million users. Twitter can be a great resource to find potential customers and prospects, but you must approach it in the right manner. Learn the proper etiquette in using Twitter to find customers and gain insight on how to use it effectively.
Marketing During a Recession
It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times. Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost.