Using Web Metrics To Improve Your Site
The goal of any web presence should be to improve the business as a whole and complement its offline marketing and sales efforts. In other words, to help it achieve maximum profitability. Learn how using web metrics can help you improve your website.

On Hold Messaging Opens Up Marketing Opportunities
Savvy marketers and customer-service managers are realizing that hold time can be a goldmine in making connections with customers and prospective customers. Learn how On Hold Messaging can open up marketing opportunities for your company.

Marketing vs. Sales: What is the Difference?
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process?

Kobe Bryant: Innocent Until Proven Guilty?
Innocent until Proven Guilty? Not always the case when it comes to celebrity endorsers and the perception of credibility and trustworthiness. Accusations that damage the reputation of an endorser can be as damaging as a guilty verdict. This can cost a company millions of dollars. Find out why companies are depending more and more on a moral clause to protect them in endorsement contracts.

Creating and Using a Marketing Calendar Effectively
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.

Niche Marketing vs Mass Marketing
Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.

Increase Your Online Presence with SEO
Whether you offer services or sell products - or both - investing in Search Engine Optimization is the key to ensuring your site is indexed as deeply as possible by the search engines, and ranks well in the long-term. Find out more in this guest article by Mario Lozano of PR Leap.

Focusing on your Target Audience
The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market in this week's lesson of the Developing Your Brand's Strategy course.

Determining Your Brand's Objectives
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course.

Marketing Basics for the Small Business
There are basic strategies you can put into place to market a small business on a budget. There is a difference between on how a small business and a larger company market their products and services. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars.

Break Into the Career Field of Marketing
Are you interested in breaking into the career field of marekting? Let me show you how you can can put your career on track and break into the realm of marketing even if you don't have a marketing degree.

Top 10 Internet Marketing Strategies
Internet Marketing can attract more people to your website, increasecustomers for your business, and enchance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

Market Effectively by Solution-Positioning
The key to keeping your marketing efforts effective is to focus on selling the solution to the problem not selling the features or benefits. Find out how companies are benefiting from listening to their target markets pain points.

Exploring Careers in Marketing
How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you.