Marketing Plans and Strategy

Articles Index

Creating and Using a Marketing Calendar Effectively
A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.

In Marketing You Must Know Your Target
Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target.

Revive the Passion in Your Mission Statement
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose and gives you marketing value.

Marketing vs. Advertising: What's the Difference?
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same.

How to Set (and Get) the Right Prices
Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Guest columnist Jay B. Lipe shows you how to set and get the right prices for your products and services.

Marketing vs. Sales: What is the Difference?
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process?

Market Effectively by Solution-Positioning
The key to keeping your marketing efforts effective is to focus on selling the solution to the problem not selling the features or benefits. Find out how companies are benefiting from listening to their target markets pain points.

On Hold Messaging Opens Up Marketing Opportunities
Savvy marketers and customer-service managers are realizing that hold time can be a goldmine in making connections with customers and prospective customers. Learn how On Hold Messaging can open up marketing opportunities for your company.

Niche Marketing vs Mass Marketing
Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.