It's important to use many ways to market your products and services, both online and off. Achieving a balance should be key. If however you do find that you are weighted more heavily in online marketing rather than off be sure that you are driving traffic from not just one search engine but multiple marketing avenues. For instances you might want to use the following techniques:
- Create synergy, find others that serve the same audience but they are not competitors, hook up with them and promote each other. Two are always better than one!
- Find links in directories and sites across the Internet that server your audience - get listed.
- Hire a search engine marketing expert to prime your site for all search engines and make sure that it is structured to meet the major search engine algorithms, not just one.
- Write articles get them published online and off. This establishes you as an expert in your field. This creates credibility and can drive people to you for business.
As you can see many things can generate leads and business to you, but putting all your efforts into one avenue is never a good business practice. When an avenue stops generating business leads for you, then do not whine about it. It's at that time you need to reevaluate and move forward to find something else that will work for you.
What have you done to diversify your marketing efforts to assure that you will not feel the famine effect? Share your story in the marketing forum.
