Level 4: Present the Product/Service
The presentation process is how you are presenting your products or services to your visitors as you guide them through the selection process after you have escorted them and found out what their needs are in the previous stage. It's important to remember that each level ofthe process overlaps. As you present your products or services to your visitor, be sure that you are continually keeping their attention and interest by motivating them to continue with the sale.
Level 5: Close the Sale
Does your site close the sale effectively? Take a look at each product that you offer, are you providing enough information about the product are you giving them assurance policies and/or guarantees regarding their purchase? Are your product descriptions enticing? Does your description answer common questions that visitors might have? Consider adding testimonials for each product or service to build added credibility. One thing that many e-commerce sites forget to do is provide payment information. Do you take credit cards, if so which ones? Can I pay you by electronic check? What if I want to mail my check to you, can I do that? Take the guess work out of the purchase. Another vital part of the close that is often missed is clearly communicating your guarantee and assurance that you will stand behind the product or service.
If you represent each level that is mentioned above and effectively court your potential client or customer through the five levels you will have the power to move your website from failure to success.
