A career in marketing is enjoyable and fun. Most who work in marketing will tell you it provides them with the challenge they have always wanted. The reason being is marketing is always changing; there are always techniques to learn, cases to study, and strategies to research.
Do you have what it takes?
- Can you communicate your thoughts, ideas, and information clearly and concisely both in writing and verbally?
- Are you able to recognize problems and devise an appropriate plan of action to resolve that problem?
- Can you organize and interpret complex data?
- Are you good at generating new ideas? Can you then take and organize those ideas and communicate them verbally?
If you possess the qualities above then you could be a good candidate for entering and being successful in the career of marketing. Marketing offers a various career opportunities, so it's easy to choose one that reflects you interest, values, and personal style.
As a marketing major you can gain experience in your chosen career by participating in an internship or volunteering in service learning and community service projects. Samples of potential experiences include:
- Conduct Market Research for a Fortune 500 Company.
- Promote products through development of Point-of-Purchase displays.
- Review potential cost, price, and market research for service programs.
- Research customer base potential using available data.
- Design an advertising or promotional campaign to promote new services.
- Develop a marketing plan for a global business.
