Promotions
It is not uncommon to find a dedicated promotions team in marketing firms. This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes. In order to promote these programs the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick-off events. Creativity and judgment are highly valued.
Positions available in Promotions:
- Promotions Director
- Promotions Assistant
- Public Relations
Public Relations
It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media.
The job and oath that a Public Relations employee often takes is to portray the company in a flattering light, uphold its public image in a crisis, generate a positive buzz around its company and business practices, and of course to publicize its products and services successfully.
Is the Public Relations Career Track for You?
In order to do well in Public relations you must have strong communication skills, the ability to articulate both with the written and spoken word, be able to understand a variety of people, be confident, and be able to learn quickly what your clients do in order to communicate their messages effectively. Public Relations professionals should also be quick thinkers and persuasive as well as have an outgoing personality and be will to be assertive.
Positions available in Public Relations:
- Account Coordinator or Public Relations Coordinator
- Account Executive
- Media Relations
- Director, Vice-President
- Government PR Departments
- PR Consultant
Is a Career in Marketing for you?
Marketing often appeals to not only creative thinkers, but also numbers-minded statisticians. While many jobs in marketing are appealing keep in mind that you must be willing to work long hours and not mind working evenings and/or weekends. It was reported that in the year 2000 38% of advertising, public relations, and marketing managers worked an average of 50 hours per week. You must be able to work well under pressure and thrive off meeting deadlines and goals that are set. In some positions substantial travel is not uncommon.
Marketing is a vital necessity not only for business firms, but is also performed by governments, educational, religious, social service, and nonprofit organizations or institutions. Marketing provides a great number and variety of job opportunities available to you no matter which career track you decide to follow.
