The Bottom Line
While this books is geared towards women anyone with an interest in personal branding will benefit from it. A great guide with 8 strategic steps to creating your own personal brand strategy.
Pros
- Clear and Concise Information
- Guide for Strategic Planning
- Case Studies are Thought Provoking
Cons
- Marketed Specifically to Women
Description
- A great guide for those looking for a way to create their own personal brand.
- This books will help you understand the importance of branding and show you how to do it.
- A must read for those that are looking to make a name for themselves, regardless of gender.
Guide Review - Marketing Book Review: Make a Name for Yourself
I read this book in less than five settings. Be prepared when you sit down to read it you will want to have your pen and paper ready so that you can follow the 8 strategic steps Robin Fisher Roffer gives you to create your own personal brand. With such chapters as "Learn the Secrets to Packaging Your Brand" to "Devise a Plan and Get on With It" you know this books packs a lot of meat. It will get you well on your way to not only understanding the importance of branding, but developing a plan to creating your own.
