More of this Feature • Explore Market Research • Explore Brand Management • Explore Advertising   • Explore Promotions • Explore Public Relations • How Do You Know if a Marketing Career is Right for You?

Related Resources • Marketing Career Profiles • Marketing vs. Advertising: What's the Difference?

From Other Guides • How to Find a Job • Advertising Career Source

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Market Research involves researching the intended target. That target can be companies or individuals. In order for a company to capture a market it must first be able to understand that market. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world.

Market research is conducted by using surveys, focus groups, and reviewing studies. Doing this enables researchers to collect data on a specific brand's target. Market research can be done in-house, or a company may hire a specialized firm to conduct the research.

Is Market Research the Career Track for You?

Do you think that you would enjoy a career in Market Research? The ideal candidate for a market research position is a person who possess both qualitative and quantitative analytical ability, because the job depends on your ability to gather data from human subjects, crunch numbers, and interpret the results accurately.

Positions available in Market Research:

• Market Research Director
• Market Research Manager
• Market Research Supervisor
• Market Analyst
  

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