Most Recent Articles...
07/12/03 - Market Segmentation
for the Small Business
Market segmentation can increase marketing opportunities when customer groups
with varying needs and wants are recognized. Developing and finding your market
segments can be expensive, but there are alternative ways that a small business
can define their segments regardless of their marketing budget.
07/02/03 - Customer Relationships
Are Key to Your Marketing Strategy
Learn how you can increase your sales by 50% without increasing your marketing
budget by nurturing, retaining, and maintaining your customer relationships
with your existing customer base.
06/03/03 - Defining Your
Niche Market
Any marketer will tell you that when you know who are you are marketing to it's
easy to determine where your marketing energy and dollars should be spent. By
reading this article you will learn the importance of defining your niche market
and what 5 questions will get you closer to that goal.
06/02/03 - Breaking into
the Career Field of Marketing
Are you interested in breaking into the career field of marketing? Let me show
you how you can can put your career on track and break into the realm of marketing
even if you don't have a marketing degree.
06/01/03 - Marketing
Basics for the Small Business
There are basic strategies you can put into place to market a small
business on a budget. There is a difference between on how a small business
and a larger company market their products and services. Learn how you can be
creative in marketing your company and in return grow your business organically
without spending thousands of dollars.
05/25/03
- Market Effectively by Solution-Positioning
The key to keeping your marketing efforts effective is to focus on selling the
solution to the problem not selling the features or benefits. Find out how companies
are benefiting from listening to their target markets pain points.
05/21/03 - Exploring
Careers and Jobs in Marketing
How do you know if a career in marketing is right for you? With so many career
tracks in marketing which one should you chose from? Come explore careers in
marketing with me and find out which marketing job is right for you.
05/16/03 - Marketing
vs. Advertising
What is the difference between advertising and marketing? Knowing the difference
and doing your market research can put your company on the path to substantial
growth. Find out why these two components are not one-in-the same.
