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Political Marketing

Political marketing is designed to influence individuals about political candidates, political issues, and campaigns. Gain insight into successful political marketing campaigns, public relations, case studies and marketing mistakes made by politicians.

Political PR: Race for the White House
Candidates for president are in the public eye all day, every day. Microphones and TV cameras follow them everywhere. Whatever they say or do is studied and dissected not only by the press and public, but by political insiders and stakeholders from coast to coast. So as the 2012 race is just getting underway, it's worth looking at public...

The Public Relations Battle About the U.S. Debt Limit
Economic policy rarely makes news. Even rarer are the times that a complicated financial issue dominates news coverage, day after day, week after week. The public relations battle over raising the U.S. debt limit is one of those rare times. President Barack Obama's efforts to move public opinion about the debt limit is a classic case of using...

When Coming in Third is Worse than Finishing Last
How did presidential candidate Tim Pawlenty come in third at the Ames Straw Poll -- and therefore drop out of the race -- while those who finished far behind him are still in the running? It's all about managing expectations in the press. Whoever frames the story wins the debate. If you let your opponents or the press frame the story, that can...

Walking Off a Live TV Show: Terrible Gaffe or Brilliant PR Move?
Failed U.S. Senate candidate Christine O'Donnell generated so much ink for walking out on a live CNN interview with Piers Morgan that many press and pundits wondered: Was the whole thing an elaborate PR stunt? And was it a good idea? The answer is no. It's a horrible idea. This is a bad idea. Reporters have a job to do. They have to write a...

The Kerfluffle Over Newt Gingrich and His Allegedly Fake Twitter Followers
Newt Gingrich once sat atop the political pyramid as Speaker of the U.S. House of Representatives and leader of the 1994 Republican Revolution. Now he's running for the Republican nomination for president, and he's involved in a big debate about whether many of his 1.3 million Twitter followers are fake. This may seem like a silly issue. Yet...

Will Al-Queda Die with Osama Bin Laden?
The death of Bin Laden is a huge blow against the terror organization, because the battle against isn't won or lost on the battlefield. It's about public perceptions and attitudes. The real war is for hearts and minds. It is, honestly, a public relations battle. Now, with the man dead and his myth shattered, it will be even more difficult to get...

Trump for President: a PR Stunt that Backfired
Donald Trump flirted with running for president twice before, in 1988 and again in 2000. In the end, this head-fake at running for presidency was a PR stunt that backfired. Today, Trump's negatives are way up. What isn't up are the ratings for Celebrity Apprentice. Now that the national media has started to dig into his business dealings and his...

How Rep. Weiner Lost Control of His Own Press Conference
Having a mea culpa press conference about a sexting scandal is bad enough. What's worse? Having your own press conference taken over by the same conservative muckraker who wrongly blamed for manufacturing the scandal that you now admit is true. Weiner made four mistakes with this press conference, mistakes any public figure or PR professional...

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