Articles Index

5 Benefits Non Profit Organizations Gain from Social Media Marketing

Social media— including pages like Facebook, Twitter, Linkedln, and Google+ — are playing an increasing role in people’s lives, both as a way of connecting with friends and as a way of increasing business activity. Nonprofit marketing in particular has benefited from social media marketing in a number of ways. Learn the benefits of using social media to market your nonprofit organization.

Marketing Internships - How to Land the One You Want

A marketing internship can help you land a marketing job. It's been proven that college students with a marketing internship on their resume have a higher chance of receiving a job offer. Learn how to land the marketing internship that you want.

Optimize Your LinkedIn Profile and Increase Find-Ability

Did you know that there are 7610 searches on LinkedIn per minute? In 2011 there were 4.2 billion professionally-oriented searches on the LinkedIn platform. Learn how to optimize your LinkedIn profile so that you increase find-ability and are found when prospective clients or recruiters are looking for what you have to offer.

Google Analytics - A Marketing Must-Have for Businesses

Google Analytics offers a great deal of value to businesses when it comes to tracking marketing efforts. However, many people become so overwhelmed with the system that they don't utilize it as the marketing tool that it is. Learn what data Google Analytics brings to you and the 3 reports in Google Analytics that no business should be without.

Understanding the New Facebook Changes to Brand Pages

Facebook made an announcement last week that they will be making changes to brand pages. They will be integrating the timeline feature. There are pros and cons to businesses when it comes to changes. Learn what's changing and how you can be prepared.

How to Search Google+

Finally a social network has understood the value of search, but would we expect anything less from Google? The search feature within Google+ is a treasure when used correctly. We can find information that will help us when it comes to marketing our own products and services. Learn how to use the search feature in Google+.

Pinterest Offers Marketing Benefits to the Small Business

Pinterest is a virtual pin board built on a social network that is growing at a rapid pace. There is a lot of buzz about Pinterest and the marketing benefits it offers to businesses. How do you know if Pinterest is right for your business? What are the best practices you should implement if you decide to use Pinterest? Learn more about the marketing benefits that Pinterest offers to small businesses.

How to Create a Google+ Business Page

Google+ is the social networking created by Google. The network is adding users on a daily basis, not only is it growing in participants, the results are also showing up in search results. Learn how easy it is to create your Google Plus Business Page.

Small Business Guide to Creating an Effective Online Presence

Gone are the days where you build a brochure website, do minimal search marketing and wait for it to attract visitors. Having a website that is an effective marketing tool and takes work. Learn the four components of an effective website for small businesses.

Social Coupons - Good for the Small Business?

The promise of new customers, the ability to get in front of potential customer that may not know you. It's all so tempting for the small business. It all seems to make financial sense, but does it really? Read this and you be the judge, many small businesses regret participating in social media coupon sites due to the loss they have had to take from a financial standpoint. It just may not be a wise marketing choice for you.

5 Steps To a Winning Social Media Strategy

Social media marketing does work, however it will not be an instant fix overnight. Many companies become frustrated because they signup for all of the social networks, but don't see the results they have come to expect. Learn the 5 steps that will make your social media marketing strategy a success.

Marketing Campaign Checklist

There are many things that go into planning a marketing campaign. It's important to make sure that you have everything in order before a campaign launches. Here is a marketing campaign checklist that will assist you in making sure you have done all that you can do to ensure marketing campaign success.

How to Setup Your Google Plus Account

Learn how to get started with Google Plus, by setting up your Google Plus account.

Marketing Methods and Trends - What's New for 2012?

We are entering the second year in a new decade and just like last year there comes a time to say goodbye to marketing methods that we have held onto that no longer work for us and look towards marketing methods that are making their way into the new year with success. Learn what marketing methods that you will need to pay attention to and embrace in order to succeed in marketing your business.

Google+ vs. Facebook - What's the Difference

There is a lot of confusion surrounding the new introduction of Google Plus. Many businesses are wondering if they should invest any effort. Will Google+ take the place of Facebook? I don't think it will overtake Facebook, but I do believe there are major differences that businesses should be aware of. Learn the differences so that you can make an educated decision on whether you should participate in Google Plus as a business.

Why Businesses Should Pay Attention to Google Plus

Google has introduced Google+ and many businesses are apprehensive to move into the social media platform. Learn why businesses need to pay attention to Google Plus, the benefits are plenty and should not be dismissed.

Making Marketing Sense Out of Facebook Open Graph Protocol

Understanding the Open Graph protocol that was recently introduced by Facebook can help in your social media marketing initiatives. The Open Graph enables web developers to create social aspects to usually ordinary websites. This can open up new marketing opportunities for you, but understanding it and how it works as well as privacy concerns is your first step.

Marketing Success - 7 Time Saving Tools I Use

Many of us are doing the job of 2 to 3 people, it's hard to keep up. We not only manage our own clients, but we must work to market our own companies. How can we do it all? The answer is find tools that work for you. We all need tools that help in creating efficient and time-saving processes. Learn more about the 7 tools that help me in staying effective and efficient in not only my own marketing efforts, but marketing intiatives for my clients as well.

Referral Marketing - Understanding the Value of Referral Business

Referrals are the most powerful form of marketing that you can use and it's also the least expensive. Are you rewarding your customers for referring business to you? If not, perhaps it's time to develop an incentive plan and reward your customers for sending business your way.

Marketing Strategy vs. Marketing Plan

I consistently see people struggle with the difference between a marketing strategy and a marketing plan. It's important to understand that there is a difference and that difference can impact how you market your business and whether or not it is successful. Learn the difference and how you can use these two tools not only to enhance you marketing, but to help in saving time and money.

Four Small Business Marketing Steps You Need to Put Into Check

Small businesses always make the mistake of trying to compete with the "big dog" companies that have larger marketing budgets. In doing so many of them miss the mark, which is informing consumers of the solutions they provide and why they should choose them. Are you doing that? Here are four steps to make sure your small business marketing is in check.

Manage and Grow Your Customer Relationships with these Web Based CRM Solutions

Customer relationship are key to any marketing strategy and having tools that can help you manage and grow those relationships is a must. Implementing a CRM is not difficult and there are many solutions that are cost effective and won't break the bank. A CRM enables you to be more strategic when it comes to your customer relationships and then helps when it comes to serving and developing those vital relationships. Here are my top five web based CRM solutions that I recommend.

Twitter: How to Measure the Buzz

Twitter is a valuable marketing tool, but how do you measure the buzz that is being created on Twitter when it comes to you, your company and your products? It's not as difficult as you might think, I show you two easy ways that you can begin using today to gauge what's being said.

Ecommerce Trends and Strategies for 2011 Holiday Season

It may still be warm outside and you may not be ready for summer to end, but if you are in ecommerce and you are planning to sell product to holiday shoppers this year it's time to start putting those holiday plans together. Ecommerce holiday planning takes time and effort and it also means being aware of the latest trends, tools and technologies that consumers are using. You can't just do what you did last year and expect to increase your online sale

How Retailers Will Compete for Your Business this Holiday Season

It's that time of year, when retailers compete for your business and they've put their marketers to work to capture your attention and your dollars in the 2010 holiday season. Learn what strategies and tactics brick and mortar retailers and etailers are using this year to get you to purchase from them.