Articles Index

Marketing Book Review: Brand Aid

Brand Aid is a comprehensive resource manual that will assist and guide you in the development of your company brand. Inside this book you will find practical checklists and tools that will enhance your understanding of the branding process.

Marketing Book Review: Make a Name for Yourself

Make A Name for Yourself is a book that explains the importance of personal branding when it comes to the marketplace. While it's target is women, I think it is a great read for all who are in the marketing world.