More of this Feature • Explore Market Research • Explore Brand Management • Explore Advertising   • Explore Promotions • Explore Public Relations • How Do You Know if a Marketing Career is Right for You?

Related Resources • Marketing Career Profiles • Marketing vs. Advertising: What's the Difference?

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It is not uncommon to find a dedicated promotions team in marketing firms. This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes. In order to promote these programs the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick-off events. Creativity and judgment are highly valued.

Positions available in Promotions:

• Promotions Director
• Promotions Assistant
• Public Relations
  

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